Espresso IPA 70th

Settanta Cup – 70th Anniversary Edition

Since 1955, the Italian IPA Brewery has been crafting coffee cups that combine high quality, distinctive design, and craftsmanship, making its products iconic in coffee shops around the world. Over 69 years of continuous development in its home country, it has built a deep expertise that today translates into the production of more than 14 million pieces annually, using over 2,000 tons of the finest European raw materials. It has also cemented its position through more than 7,000 successful partnerships since its founding. Behind all these achievements are more than 5,000 people who have worked passionately and dedicatedly to create the finest porcelain coffee cups.

To mark its 70th anniversary, the brewery has introduced a celebratory edition of the cup with a limited design, exclusive to the Gulf market, celebrating a history of creativity and innovation.

The Gulf edition was designed to preserve the hand-painted effect, reflecting the authentic spirit of the art. The mug was printed with the same artistic texture, accurately replicating the experience of handcrafting.

This special edition was created in collaboration with artist Yazeed Al-Harbi, presenting the “Seventy Years” manuscript in a contemporary calligraphy style, combining Arabic art with the spirit of Italian craftsmanship.